Klaviyo integration

The Klaviyo integration keeps Memberply membership data in sync with Klaviyo profiles. You can use this data to create Klaviyo segments and send emails to customers in specific membership tiers.

When a customer joins a tier, moves to another tier, schedules a cancellation, or becomes inactive, Memberply updates custom properties on that customer's Klaviyo profile.

What the integration can do

• Sync each customer's current Memberply membership status to Klaviyo.

• Sync the customer's active membership tier ID and tier name.

• Clear the active tier fields when the customer is no longer active.

• Keep the customer's most recent Memberply tier available after cancellation.

• Sync scheduled cancellation dates for memberships that cancel at the end of the billing period.

• Let you build Klaviyo segments for active members, inactive members, or members in a specific tier.

Before you start

You need a Klaviyo private API key with profiles:write access.

To create a private API key in Klaviyo:

1. In Klaviyo, open Account settings.

2. Open API keys.

3. Create a private API key.

4. Give the key write access for profiles.

5. Copy the private API key.

Memberply only updates profile properties. It does not subscribe or unsubscribe customers from email marketing, and it does not change Klaviyo consent status.

Set up Klaviyo

1. From the Memberply dashboard, click Integrations.

2. Click Klaviyo.

3. Paste your Klaviyo private API key.

4. Click Save settings.

5. Confirm the integration status changes to Integrated.

After this is saved, Memberply will start syncing membership changes to Klaviyo profiles.

Properties synced to Klaviyo

Memberply syncs these custom properties to each Klaviyo profile:

Property	Description
memberply_member_status	The customer's membership status. This is active or inactive.
memberply_membership_tier_name	The customer's current active Memberply tier name. This is cleared when the customer becomes inactive.
memberply_membership_product_shopify_id	The Shopify product ID for the customer's active membership tier. This is cleared when the customer becomes inactive.
memberply_last_membership_tier_id	The Shopify product ID for the customer's most recent membership tier. This stays available after cancellation.
memberply_last_membership_tier_name	The most recent Memberply tier name for the customer. This stays available after cancellation.
memberply_member_since	The date and time the customer joined the tier.
memberply_membership_cancellation_scheduled_at	The scheduled cancellation date when a member cancels at the end of the billing period.
memberply_membership_cancelled_at	The date and time Memberply marked the membership inactive.
memberply_shopify_customer_id	The customer's Shopify customer ID.
memberply_shopify_shop_domain	Your Shopify shop domain.

Memberply also sends these standard Klaviyo profile fields when available:

Field	Description
email	The customer's email address.
first_name	The customer's first name.
last_name	The customer's last name.
phone_number	The customer's phone number.
external_id	A stable Memberply identifier using the Shopify shop domain and Shopify customer ID.

Example Klaviyo segments

Active members

Create a Klaviyo segment where:

• Properties about someone > memberply_member_status equals active

Active members in a specific tier

Create a Klaviyo segment where:

• Properties about someone > memberply_member_status equals active

• Properties about someone > memberply_membership_tier_name equals your tier name

You can also use memberply_membership_product_shopify_id instead of the tier name if you want the segment to keep working even if the tier name changes.

Cancelled members from a specific tier

Create a Klaviyo segment where:

• Properties about someone > memberply_member_status equals inactive

• Properties about someone > memberply_last_membership_tier_name equals your tier name

Important notes

Klaviyo may only show a custom property in the segment builder after at least one profile has received that property.

If you change a customer's tier in Memberply, the active tier properties in Klaviyo are updated to the new tier.

If a customer cancels immediately, Memberply marks the customer inactive in Klaviyo and clears the active tier fields.

If a customer cancels at the end of the billing period, Memberply syncs the scheduled cancellation date while the customer remains active. When the membership becomes inactive, Memberply updates the profile again.